Plate to Plate

For this project I positioned myself as both the brand architect and the digital experience lead, shaping Plate to Plate from concept to completion. I established the visual identity from the ground up—developing the logo system, defining the color palette, selecting typography, and crafting the overall design language that would carry through every touchpoint. My focus was on creating a refined yet approachable aesthetic that communicated trust, warmth, and culinary expertise.

On the web side, I translated that identity into a clean, intuitive, and responsive website that highlights the brand’s offerings with clarity and ease. I oversaw the full UX and UI process, from wireframing and layout planning to asset creation and final implementation. My goal was to design an online presence that felt elevated and seamless—prioritizing navigation, visual storytelling, and a user flow that guides visitors effortlessly through the experience.